Truth be told, when me and the editor started starfish and waffles a couple of years ago, we didn't do it just so we could post a couple of travel photos, share a few recipes, and present you with scenes from My Simulated Reality TV Life. We did it, in fact, to launch our own media empire and ... well, we needed to start somewhere.
The quiet streets of San Francisco's financial district early in the morning on New Year's Day, 2005. See the beautiful office buildings? One day, the powerful starfish and waffles media empire will own all of them. This, people, is inevitable. But try to act surprised when it happens.
The most exciting thing about the path to conquering one's very own media empire? Oh, it's so many things ... the notoriety ... the riches ... the women ... but most of it all, it gives you the opportunity to call yourself a media mogul. Haha, "mogul." I love that word.
But to be a media mogul, you need to own some real estate and, in blogosphere, what real estate is more valuable than a cogent dot com address? So, with corporate charge card in hand, we recently purchased the rights to starfishandwaffles.com and dingobear.com at an incredible price (what can I say, the editor is an amazing negotiator) and, the history of the business world was forever changed!
So go ahead, try out the new addresses, and update your bookmarks. Today, the starfish and waffles empire is smiling down on you.
P.S. Yes, I know I'm obnoxious. But admit it: this is yet another reason why you love me! :-)